Competitor Analysis is a process of identifying the strategies, strengths, and weakness of the mover and shaker of your niche. It helps to upgrade your strategy in a good manner and help you win the battle. It is one of the most important aspects of any marketing plan that every entrepreneur should adopt for the better outcomes and for understanding what points they are missing and how much they need to improve. Well, doing it is not as tough as it sounds, thanks to the number of tools available on the internet or intranet. So, if you are new to this, take a look, how to do competitor analysis for improving your strategy like a pro.

• Identify Your Competitors: The first and foremost step of competitor analysis is identifying who your competitors are? You cannot analyze their strategies until or unless you know about them. Therefore, identifying them is a must and important in all possible manner.
• Take A Tour Of Their Website And Analyze Properly: A deep dive into the website of your competitor is a must to understand what they are doing and if you are doing the same, so, at what point they are better at you. A basic inspection will help you in long-term and support you find out a lot that further improves your strategy.
• Spy On Your Competitor’s Keywords: A smart move is important to beat the tough market competition and therefore, you have to determine with which keyword your competitors are ranking high. Also, you should check the keyword density to get the better idea.
• Evaluate Their Backlinks: Backlinks are important for the ranking of your website and you have to analyze your competitor’s site properly to identify from which sources they get links for their website, so, you can get your backlinks from the same.
• Keen Eye On Their Social Media Handling: Social Media is important nowadays, therefore, you should keep a keen eye on their social activities. It helps you understand how active and engaged, they are with the audience and how frequent they share a post and what type. This may help you improve your social media strategy to drive more traffic.

After understanding all the barriers to your entry, make an effective strategy for SEO that delivers outcomes better than before. Learn new things and improve your strategy and not only copy them. Also, you can take SEO Expert help if you don’t have the time or enough knowledge to do this on your own.

SEO is an asset that increases the value of your website and helps you earn profits in the future. The reality of today’s world is that if your website is not on Google then it has no worth in the eyes of users, which zero your efforts. If you want to win the battle against the tough market competition, so, you have to tighten your belt and make yourself prepared with new and relevant strategies that meet the parameters of the algorithm. Here are some simple tips that help to accomplish your goal and make your position in the market.

• Understand Google First: Google’s main aim is to satisfy the need of its customer and it update its algorithm after a while just to polish their techniques, so, they satisfy users better than before. And if you want to make your position on it, you first have to understand it properly. Make sure you examine the entire strategy and use it well to get the outcomes.
• Choose The Right Keyword: Another thing that you need to keep in mind to hit the ball like a pro is the selection of the right keyword. Make sure you explore the market as per the taste and preference of your customer and then make any decision regarding the same.
• Generate Content That Readers Love: Make sure you create content that has the power to hold the reader on your website and welcome them back. Also, it answers the questions of the readers and targets the audience in a correct manner.
• Don’t Forget The Internal Linking: Internal Links are the true soul of your website, as they help the search engines and users as well to go to your website and increase its value. It increases the credibility of your website and helps to earn the faith of your visitors.
• Follow The Mover And Shaker Of Your Industry: If you want to succeed, you should never underestimate your competitors. Because they continually make efforts to leave you behind, you have to increase your strategy.
• Don’t Forget To Analyze: Analyzing is important to know your performance and does something better for the next time. So, you shouldn’t forget to track your record to improve your efforts than before and avoid any mistake you are making since forever.

These simple tips help to build a winning SEO Strategy that sails you through market competition. For better support, don’t feel hesitate to consult an experienced SEO Company that turns your dream to attain the very first position into the reality.

If you own a company, you have probably heard of search engine optimization. Essentially, this is what allows your company’s website to be one of the first websites shown on the results list after a search has been made. Having better search engine optimization can lead to more individuals seeing your website and, as a result, having more potential customers. However, the entire process of improving your company’s search engine optimization can be extremely difficult, especially for those who are not as knowledgeable in the area of technology.

Today, many business owners are trusting their website’s creation and search engine optimization to the experts, they are hiring professionals to handle this for them. If you are an India based company, there are many options available to you, but finding the perfect fit is key. There is a good chance that you know other business owners and one of the first steps to finding the perfect company to help you will be to ask others who they use. Once you have a list of potential companies, you can do your own online research to narrow down your search, but there are some things you should ask the company directly before making an official hire.

First, it can be beneficial to ask who their past and current clients are. This can give you an idea of the types and status of the companies that they have worked with before. Also, you may be able to use these past companies as a reference point. If you could speak to an owner of one of these companies it can give you a direct idea of how they were treated and if the company did in fact improve their SEO.

Next, you should inquire on how the company will improve your search engine rankings and the results you should expect. The key to this question is that they give you a realistic answer, as it is practically impossible to give you a top search results on every search engine out there. Each company you speak to should have a specific plant they follow when working with customers. Though these plans may vary, you can expect them to stick to something like an initial website review, weeding out problems that lower your ranking, on page optimization, improving website URL, developing page titles, headings, and tags.

Of course, most popular search engines like Google, Bing, and Yahoo have specific guidelines that they expect companies to follow and breaking these rules can result in lowered search results and even banning from the results completely. You will want to ask the company you are considering if they follow these rules, which are called webmaster guidelines. For example, Google prohibits twelve SEO tricks that can lead to incorrect optimization. Ensuring that the company you choose avoids breaking these guidelines is extremely important.

Another thing to consider is obviously the price you are willing to pay for your SEO help and if the companies you are considering fits this budget. You will want to ask if you will need to pay by hour or by project and what you can expect your overall costs to be. Another important question is how often and how you will be contacted if needed throughout the process. You will want to stay up to date on the changes being made on your website and the results you are receiving with the SEO changes being made.

Overall, improving your company’s search engine optimization can lead to more potential customers seeing your website. Learning how to make your website SEO friendly and changing things that are setting you back can be a lengthy and difficult process for business owners. This is why you should hire a professional team to handle the search engine optimization of your site.

According to Google Search Console, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

Technically a duplicate content, may or may not be penalized, but can still sometimes impact search engine rankings. When there are multiple pieces of, so called “appreciably similar” content (according to Google) in more than one location on the Internet, search engines will have difficulty to decide which version is more relevant to a given search query.

Why does duplicate content matter to search engines? Well it is because it can bring about three main issues for search engines:

1. They don’t know which version to include or exclude from their indices.
2. They don’t know whether to direct the link metrics ( trust, authority, anchor text, etc) to one page, or keep it separated between multiple versions.
3. They don’t know which version to rank for query results.

When duplicate content is present, website owners will be affected negatively by traffic losses and rankings. These losses are often due to a couple of problems:

1. To provide the best search query experience, search engines will rarely show multiple versions of the same content, and thus are forced to choose which version is most likely to be the best result. This dilutes the visibility of each of the duplicates.
2. Link equity can be further diluted because other sites have to choose between the duplicates as well. instead of all inbound links pointing to one piece of content, they link to multiple pieces, spreading the link equity among the duplicates. Because inbound links are a ranking factor, this can then impact the search visibility of a piece of content.

The eventual result is that a piece of content will not achieve the desired search visibility it otherwise would.

Regarding scraped or copied content, this refers to content scrapers (websites with software tools) that steal your content for their own blogs. Content referred here, includes not only blog posts or editorial content, but also product information pages. Scrapers republishing your blog content on their own sites may be a more familiar source of duplicate content, but there’s a common problem for e-commerce sites, as well, the description / information of their products. If many different websites sell the same items, and they all use the manufacturer’s descriptions of those items, identical content winds up in multiple locations across the web. Such duplicate content are not penalized.

How to fix duplicate content issues? This all comes down to the same central idea: specifying which of the duplicates is the “correct” one.

Whenever content on a site can be found at multiple URLs, it should be canonicalized for search engines. Let’s go over the three main ways to do this: Using a 301 redirect to the correct URL, the rel=canonical attribute, or using the parameter handling tool in Google Search Console.

301 redirect: In many cases, the best way to combat duplicate content is to set up a 301 redirect from the “duplicate” page to the original content page.

When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with one another; they also create a stronger relevancy and popularity signal overall. This will positively impact the “correct” page’s ability to rank well.

Rel=”canonical”: Another option for dealing with duplicate content is to use the rel=canonical attribute. This tells search engines that a given page should be treated as though it were a copy of a specified URL, and all of the links, content metrics, and “ranking power” that search engines apply to this page should actually be credited to the specified URL.

Meta Robots Noindex: One meta tag that can be particularly useful in dealing with duplicate content is meta robots, when used with the values “noindex, follow.” Commonly called Meta Noindex, Follow and technically known as content=”noindex,follow” this meta robots tag can be added to the HTML head of each individual page that should be excluded from a search engine’s index.

Marketing these days is getting firm. The competition in today’s market is vicious, it’s kind of hard to find new customers. As known, you cannot grow your business without proper website marketing strategies. To bring new customers as well as viewers to your business website and connect with you at the same time, you need to go create proper website marketing strategies.

Here are few of the marketing strategies to improve your Business

1. INCREASE YOUR POPULARITY THROUGH SOCIAL MEDIA

To increase your fanbase, you need to create a business profile over social media like Facebook, Twitter, Instagram and Pinterest. This means, you should not restrict yourself only promoting your business or your brand. Social media also gives customers the connection to ask questions. They can directly get help regarding their trouble, or just have a conversation with you! Social Media directly gives you the platform to widespread your business through different staging. If someone likes or joins your Facebook page, it means mostly the valid customers are joining as the common Friend circle will suggest your page. You can also post interesting contents or simply ask questions. Above all else, it’s important to make sure that fans know how much you value them. After all, where would you be without your customers?

2. USE SEARCH ENGINE MARKETING AND OPTIMIZATION

To bring new customers as well as get shoppers, your sites need to be relevant to search engines. Search Engine Optimization (SEO) and Marketing helps to bring up your site on a list of search engines results. You need to have strong SEO strategy to get the apt keywords that will enlist your services. This helps you to garner the possibility to be one of the famous brand names.

3. MANAGE A BLOG

Content marketing is another good strategy of marketing to potential customers. To maintain the blog on your business site, you need to keep few things in mind. while posting the content, make sure you are writing something which is related to your business. You need to search for proper keywords and optimize your search engine strategy. The blog means that you can share bits of your information as well as offer advice. This is also another platform where you directly get connected to your customers. You can also make guides or e-book to promote your business. Though it might take a bit of time, it is pretty profitable. After it is properly carried out, content marketing makes your customers interested in your quality. This will help you in holding your customers.

4. UTILIZE E-MAIL MARKETING

E-mail marketing is one of the ways to increase your patrons that seem to last. It is just not about sending e-mails. You need to garner the specific needs of every person. You need to provide a personal approach that convinces your client to collaborate with you. You can send periodic emails on new products or sales which can drive your customers back. You can also manage to get subscribers that will allow them to get updated. Send emails once in a while so that they don’t forget you.

By following the above ways or strategies, you can surely build up a platform for your business. With these concrete website marketing strategies, you can take your business to a new level.

The basic and important thing is for you to produce / write great content / articles, (content that has relevance and value to your target audience) then you can get more people to link to it. You have to earn them. Search engines will then rate your website as one of authority – a go to website for information of a particular field/category. (Backlinks can also be called hyperlinks, incoming links, inbound links, or just links-they all mean the same thing and are also dofollow backlinks)

You can get quality backlinks in the following ways:

1. Article Marketing

• only do article marketing on relevant websites;
• submit your articles to reputable and quality article directories that are well established and have authority in search engines;
• make effective use of anchor text when trying to promote your website through article marketing;

2. Social Media

• Many social bookmarking and social networking sites have a high page rank. This rank will flow to your account.
• You can get a lot of quality backlinks by making use of social bookmarking and social networking sites.

3. Press release

• If properly done, you can get a lot of quality backlinks from press release sites because they are supplying content to a lot of smaller sites. This means more exposure and more quality backlinks for you.
• You should make sure you have a newsworthy and attractive title. This will make more people interested in your press release.

4. Document Sharing Sites

• A great way to get quality backlinks to your site is by submitting your articles and eBooks to document sharing websites.
• You can do this by compiling your blog posts as PDF files and uploading them to file sharing websites (thereby leaving a backlink to your website).

5. Guest blogging

• This method can work to your advantage if you only write meaningful comments of value to the readers. Note that No-follow comments are useless for building backlinks.

7. Find great content and improve on it.

Make it better by – updating on the information; make it a longer – add new information, make it visually stunning – insert relevant interesting / illustrative images – eg. gif images. Then distribute it to the proper channels.

Basically, a domain name is any name registered in the DNS or in simple words; it is your web address. Sub-domains are part of the larger domain and part of the main website, but considered as the separate entity by the search engines. They play a vital role in boosting the overall ranking of your website and help you make your brand image among the customers. These are very important from the SEO point of view and if you have no idea about them, so, take a look down on the points that help you understand the purpose and main benefits of using them for higher ranking of your website.

• Insert Keyword Into URLs: Sub-domains give you the opportunity to add hard-to-rank or any of your important keyword into your URL, so, the search engine can crawl it separately that further boost up its ranking. This is the best thing for your search engine ranking and you should opt for this option.
• Improve User-Experience: Poor user experience means high chances to lose customers and therefore, it is important to take as much step as possible to improve it before it’s too late. Sub-domains help a lot in improving the user experience by making it easier for visitors to reach a particular page with no hassle.
• Gear Up Your Search Ranking: Search Engines crawl sub-domains individually and this may help to increase the ranking of the particular page and keyword better than before. Therefore, investing your time in creating them is not a bad deal at all.
• Grow Niche Authority: Sub-domains also help you create a particular niche authority that brings in a lot of traffic and benefits to your doorway. Also, it helps to beat the competition in a smart way and win the faith of the customers.
• Local Optimization Of Each Page: Sub-domains play the main role in local optimization of each and every page, as it helps you target particular city and the local area and improve ranking better than before.

All the above benefits make it clear that sub-domains are very much helpful and you should use them for the better ranking of your website. You shouldn’t hesitate to invest your time and money in it as it gives you so many benefits and helps you hit the high-rank goal like never before. Any company that handles your web designing work may help you understand it in a better way.

Website URLs are one of the most common elements of a successful website that have to be SEO-friendly to deliver the desired results. URLs are basically your web address, which helps the visitors to find you over the internet or intranet. Structuring them seems easy, but it is not actually because you have to act smartly to make it simple yet pronounceable, so, your visitors can easily remember them for their next visit. There are a number of things you need to keep in mind while doing so, and if you are new to it and confuse what exactly to take into consideration, the tips mentioned below are for you. Take a look for more details.

• Use Simple Words: While constructing your website structure makes sure you use simple words that are very easy to remember. It helps the search engines as well as users to reach your website in an easy manner. Simplicity has its own beauty; so, try to make it as simple as possible to keep it in the mind of the visitors for a longer period.
• Clean Away The Codes: Another important thing to keep in mind while creating URLs for your website is that if there is any inner page or any other page, so, make sure, it also contains simple words and not the codes, which are hard to remember and make it look like a mess. Cleaning such codes away from your web address makes it look attractive and well-structured, which easily capture the visitor’s attention.
• Add The Keyword Smartly: Keyword is crucial to optimize your website for search engines and you can use one of your important keywords while structuring your URLs. This may help the search engines to easily crawl your website and make them look more attractive.
• Keep It Simple, Short And Sweet: Keeping the URLs simple, short and sweet helps the reader to save it in their memory for next time, which automatically increase your credibility and helps you earn more in all good ways.
• Use Hyphens To Separate Words: The use of hyphens is important not only for the readers, but for the search engines as well. These are treated as space to separate words. On the other hand, the use of underscore is restricted in URLs as per the Google because they are considered as one word.

These simple tips make it easier for you to structure SEO-friendly URLs for your website that ensure better ranking and results.