A Perfect Sales Training Coach

Even though there isn’t any formal education required to be a bigwig in sales, it is true that most of the people are involved in selling products and services. One can find several people performing sales tasks and each and every one of them are trying to complete with one another. In order to stand a class apart from others, it is important to acquire some excellent selling skills, determination and the perfect mindset. It is very important to move along with the change, as the environment keep on changing. So, it is essential to think out of the box, as it helps to stay ahead of the business rivals. So, it is essential to stay equipped with some of the effective sales tips by availing the services of a sales coach. Only those who are well trained to perform such tasks must perform the task of sales. This task should be performed by the experts in sales training. When you are in search of an expert, you must know that there are several speakers across the globe who claims to be the sales coach. However, make sure that you choose a perfect person offering useful sales tips programs to enjoy the maximum output. You must consider certain aspects while selecting the perfect sales training coach to save your money and time.

About Choosing the Right Sales Training Coach
It is important to consider the right kind of issues prevailing in your business to get the perfect solution immediately. There might be many areas in your business that require improvement. Generally, your sales managers would need you to enhance the performance of their team. So, it needs you to redefine the current sales process and the way through which it is executed. So, make sure that you hire the services of a best sales training coach who can improve the sales strategies as well as the selling skills of your workforce.

Top qualities of a sales training coach
The sales training coach whom you are choosing must have the following qualities to prove that he is a sales pro.
1 Highly experienced: The sales training coach whom you approach must be the one who has immense years of experience to handle the sales process. Observe the training coach’s path of career and check his achievements in the career timeline. Choose the person who has a lot of professional experience is the proof that this sales coach is reliable and credible.
2 Interaction with sales team: The expert sales training coach must know the secret of winning the trust of your sales team. He should have handled several sales teams in his career and must be able to interact with them in a positive fashion. This quality of a coach can help your sales build the trust on the tips for selling he teaches them.
3 Should provide intelligent coaching: The sales coach must hold intellectual sales training sessions that have activities which can kindle the sales skills of your work team. The training sessions or coaching classes that the coach conducts should be related to the specific industry of your business to improve the sales wing of your business. The sales coaching should be aimed at helping your work team members become experts in their related field.

The sales training program that the coach offers should have several components that are essential for the growth of the organization. So, it is important for you to avail the services of a sales coach like. We to give your sales team the much needed push.

A Virtual Assistant

In this year and age, everything is related to the internet. From shopping, banking, bills payment, social interaction, communication and every bit of actions we humans do nowadays was somehow linked to the use of the internet. For several years I had been working a very traditional job in retail. However, personal circumstances made me re-think my current situation. A part of me always feels that traditional jobs here in the Philippines are very time-consuming. With a standard 48-hour work and a 1-day off per week, quality time with family and peers seems unlikely. So if work schedules are eating much of our time, is it after all worth it? This question bugged me for a lot of months. Then one day I came across KOM Academy’s Facebook posting for a free seminar on “How to be a Virtual Assistant.” Curious, I immediately inquired and pre-registered for this event. That’s when I realized that there are a lot of opportunities outside the traditional work environment.

What is a Virtual Assistant by the way? These are smart individuals offering administrative, creative and technical skills to remote clients. So what made me think this virtual job is kick-ass better than my old job? Reason number 1, “I am my boss”! As VA, as they call it, you work as an independent contractor to the client. Which means that you don’t work for a company or an employer, but instead they outsource you to render them the services they require. About this, you are not limited to work for a single client. Hence, the second reason – more clients, more income. By this I mean you can are not limiting yourself to only one source of income. You have the control to expand your financial gains as you deem fit. The third reason, it is home-based. What is not to love working at the comforts of your space? No hassle from commuting, dealing with worsening traffic situation of the city, increased transportation expenses, annoying amnesiac office mates who always borrow your things but never bothers to return them are just a few to mention.

If there is a convenience in the environment, work schedule is something that is flexible as well in this industry. That is the fourth reason why I considered engaging into this business. The chance to be given a schedule that is favorable to your liking is something that is highly unheard of in traditional jobs. Often you must be employed a full-time job to get a decent salary. Whereas in VA, even part-time jobs can still get you good pay. Mainly because you are paid based on the quality of your work output and not just merely on the number of hours you spent. Furthermore, output-based jobs present more opportunity for workers to get promoted as evaluation is real-time.

The fifth reason I seriously consider is that this job is never boring. As mentioned earlier, VAs provide different service from administrative, to creative and even technical for those highly-skilled individuals like the programmers. Thus, this job can present you wide range of tasks that you can explore and hone your skills.

These things cited above are just a few of the factors why I considered becoming a Virtual Assistant. To have the convenience of time and place in your hands is a privilege that an ordinary worker won’t be able to experience in a traditional work setting. As I go along my journey into this business, I am looking forward to discovering more things to love and enjoy.

To be successful in business, sometimes the wisest move to make is to ask for help. Remember that you don’t have to do it all alone. Get a co-worker from a distance!

The Dangers Of Overhead Power Lines Best Practices

Every year people at work are killed or seriously injured when they come into contact with live overhead electricity power lines.

If a machine, scaffold tube, ladder, or even a jet of water touches or gets too close to an overhead wire, then electricity will be conducted to earth. This can cause a fire or explosion and electric shock and burn injuries to anyone touching the machine or equipment. An overhead wire does not need to be touched to cause serious injury or death as electricity can jump, or arc, across small gaps.

One of the biggest problems is that people simply do not notice overhead lines when they are tired, rushing or cutting corners. They can be difficult to spot, eg in foggy or dull conditions, when they blend into the surroundings at the edge of woodland, or when they are running parallel to, or under, other lines. Always assume that a power line is live unless and until the owner of the line has confirmed that it is dead. This guidance is for people who may be planning to work near overhead lines

where there is a risk of contact with the wires, and describes the steps you should take to prevent contact with them. It is primarily aimed at employers and employees who are supervising or in control of work near live overhead lines, but it will also be useful for those who are carrying out the work.

Types of overhead power lines

Most overhead lines have wires supported on metal towers/pylons or wooden poles – they are often called ‘transmission lines’ or ‘distribution lines’. Most high-voltage overhead lines, ie greater than 1000 V (1000 V = 1 kV) have wires that are bare and insulate but some have wires with a light plastic covering or coating. All high-voltage lines should be treated as though they are uninsulated. While many low-voltage overhead lines (ie less than 1 kV) have bare insulate wires, some have wires covered with insulating material. However, this insulation can sometimes be in poor condition or, with some older lines, it may not act as effective insulation; in these cases you should treat the line in the same way as an insulate line. If in any doubt, you should take a precautionary approach and consult the owner of the line.

There is a legal minimum height for overhead lines which varies according to the voltage carried. Generally, the higher the voltage, the higher the wires will need to be above ground. Equipment such as transformers and fuses attached to wooden poles and other types of supports will often be below these heights. There are also recommended minimum clearances published by the Energy Networks Association.

What does the law require?

The law requires that work may be carried out in close proximity to live overhead lines only when there is no alternative and only when the risks are acceptable and can be properly controlled. You should use this guidance to prepare a risk assessment that is specific to the site. Businesses and employees who work near to an overhead line must manage the risks. Overhead line owners have a duty to minimize the risks from their lines and, when consulted, advise others on how to control the risks. The line owner will usually be an electricity company, known as a transmission or distribution network operator, but could also be another type of organization, eg Network Rail, or a local owner, eg the operator of a caravan park.

Preventing overhead line contact

Good management, planning and consultation with interested parties before and during any work close to overhead lines will reduce the risk of accidents. This applies whatever type of work is being planned or undertaken, even if the work is temporary or of short duration. You should manage the risks if you intend to work within a distance of 10 m, measured at ground level horizontally from below the nearest wire.

Remove the risk, the most effective way to prevent contact with overhead lines is by not carrying out work where there is a risk of contact with, or close approach to, the wires. Avoiding danger from overhead power lines. If you cannot avoid working near an overhead line and there is a risk of contact or close approach to the wires, you should consult its owner to find out if the line can be permanently diverted away from the work area or replaced with underground cables. This will often be inappropriate for infrequent, short-duration or transitory work. If this cannot be done and there remains a risk of contact or close approach to the wires, find out if the overhead line can be temporarily switched off while the work is being done. The owner of the line will need time to consider and act upon these types of requests and may levy a charge for any work done.

Risk control

If the overhead line cannot be diverted or switched off, and there is no alternative to carrying out the work near it, you will need to think about how the work can be done safely. If it cannot be done safely, it should not be done at all. Your site-specific risk assessment will inform the decision. Things to consider as part of your risk assessment include:

the voltage and height above ground of the wires. Their height should be measured by a suitably trained person using non-contact measuring devices;
the nature of the work and whether it will be carried out close to or underneath the overhead line, including whether access is needed underneath the wires;
the size and reach of any machinery or equipment to be used near the overhead line;
the safe clearance distance needed between the wires and the machinery or equipment and any structures being erected. If in any doubt, the overhead line’s owner will be able to advise you on safe clearance distances;the site conditions, undulating terrain may affect stability of plant etc;
the competence, supervision and training of people working at the site.

If the line can only be switched off for short periods, schedule the passage of tall plant and, as far as is possible, other work around the line for those times. Do not store or stack items so close to overhead lines that the safety clearances can be infringed by people standing on them.

Working near but not underneath overhead lines – the use of barriers. Where there will be no work or passage of machinery or equipment under the line, you can reduce the risk of accidental contact by erecting ground-level barriers to establish a safety zone to keep people and machinery away from the wires. This area should not be used to store materials or machinery. Suitable barriers can be constructed out of large steel drums filled with rubble, concrete blocks, wire fence earthed at both ends, or earth banks marked with posts.

If steel drums are used, highlight them by painting them with, for example, red and white horizontal stripes.
If a wire fence is used, put red and white flags on the fence wire.
Make sure the barriers can be seen at night, perhaps by using white or fluorescent paint or attaching reflective strips.

Avoiding danger from overhead power lines

The safety zone should extend 6 m horizontally from the nearest wire on either side of the overhead line. You may need to increase this width on the advice of the line owner or to allow for the possibility of a jib or other moving part encroaching into the safety zone. It may be possible to reduce the width of the safety zone but you will need to make sure that there is no possibility of encroachment into the safe clearance distances in your risk assessment.

Where plant such as a crane is operating in the area, additional high-level indication should be erected to warn the operators. A line of colored plastic flags or ‘bunting’ mounted 3-6 m above ground level over the barriers is suitable. Take care when erecting bunting and flags to avoid contact or approach near the wires. Passing underneath overhead lines, if equipment or machinery capable of breaching the safety clearance distance has to pass underneath the overhead line, you will need to create a passageway through the barriers, In this situation:

keep the number of passageways to a minimum;
define the route of the passageway using fences and erect goalposts at each end to act as gateways using a rigid, non-conducting material, eg timber or plastic pipe, for the goalposts, highlighted with, for example, red and white stripes;
if the passageway is too wide to be spanned by a rigid non-conducting goalpost, you may have to use tensioned steel wire, earthed at each end, or plastic ropes with bunting attached. These should be positioned further away from the overhead line to prevent them being stretched and the safety clearances being reduced by plant moving towards the line;
ensure the surface of the passageway is leveled, formed-up and well maintained to prevent undue tilting or bouncing of the equipment;
put warning notices at either side of the passageway, on or near the goalposts and on approaches to the crossing giving the crossbar clearance height and instructing drivers to lower jibs, booms, tipper bodies etc and to keep below this height while crossing;
you may need to illuminate the notices and crossbar at night, or in poor weather conditions, to make sure they are visible;
make sure that the barriers and goalposts are maintained.

Avoiding danger from overhead power lines

On a construction site, the use of goalpost-controlled crossing points will generally apply to all plant movements under the overhead line. Working underneath overhead lines. Where work has to be carried out close to or underneath overhead lines, eg road works, pipe laying, grass cutting, farming, and erection of structures, and there is no risk of accidental contact or safe clearance distances being breached, no further precautionary measures are required. However, your risk assessment must take into account any situations that could lead to danger from the overhead wires. For example, consider whether someone may need to stand on top of a machine or scaffold platform and lift a long item above their head, or if the combined height of a load on a low lorry breaches the safe clearance distance. If this type of situation could exist, you will need to take precautionary measures.

If you cannot avoid transitory or short-duration, ground-level work where there is a risk of contact from, for example, the upward movement of cranes or tipper trailers or people carrying tools and equipment, you should carefully assess the risks and precautionary measures. Find out if the overhead line can be switched off for the duration of the work. If this cannot be done:

refer to the Energy Networks Association (ENA) publication Look Out Look Up! A Guide to the Safe Use of Mechanical Plant in the Vicinity of Electricity Overhead Lines.2 This advises establishing exclusion zones around the line and any other equipment that may be fitted to the pole or pylon. The minimum extent of these zones varies according to the voltage of the line, as follows:
– low-voltage line – 1 m;
– 11 kV and 33 kV lines – 3 m;
– 132 kV line – 6 m;
– 275 kV and 400 kV lines – 7 m;
under no circumstances must any part of plant or equipment such as ladders, poles and hand tools be able to encroach within these zones. Allow for uncertainty in measuring the distances and for the possibility of unexpected movement of the equipment due, for example, to wind conditions;
carry long objects horizontally and close to the ground and position vehicles so that no part can reach into the exclusion zone, even when fully extended. Machinery such as cranes and excavators should be modified by adding physical restraints to prevent them reaching into the exclusion zone. Note that insulating guards and/or proximity warning devices fitted to the plant without other safety precautions are not adequate protection on their own;
make sure that workers, including any contractors, understand the risks and are provided with instructions about the risk prevention measures;
arrange for the work to be directly supervised by someone who is familiar with the risks and can make sure that the required safety precautions are observed;
if you are in any doubt about the use of exclusion zones or how to interpret the ENA document, you should consult the owner of the overhead line.

Where buildings or structures are to be erected close to or underneath an overhead line, the risk of contact is increased because of the higher likelihood of safety clearances being breached. This applies to the erection of permanent structures and temporary ones such as polytunnels, tents, marquees, flagpoles, rugby posts, telescopic aerials etc. In many respects these temporary structures pose a higher risk because the work frequently involves manipulating long conducting objects by hand.

Avoiding danger from overhead power lines. The overhead line owner will be able to advise on the separation between the line and structures, for example buildings using published standards such as ENA Technical Specification 43-8 Overhead Line Clearances.1 However, you will need to take precautions during the erection of the structure. Consider erecting a horizontal barrier of timber or other insulating material beneath the overhead line to form a roof over the construction area – in some cases an earthed, steel net could be used. This should be carried out only with the agreement of the overhead line owner, who may need to switch off the line temporarily for the barrier to be erected and dismantled safely.

Ideally, work should not take place close to or under an overhead line during darkness or poor visibility conditions. Dazzle from portable or vehicle lighting can obscure rather than show up power lines. Sometimes, work needs to be carried out near uninsulated low-voltage overhead wires, or near wires covered with a material that does not provide effective insulation, connected to a building. Examples of such work are window cleaning, external painting or short-term construction work. If it is not possible to re-route or have the supply turned off, the line’s owner, eg the distribution network operator, may be able to fit temporary insulating shrouds to the wires, for which a charge may be levied. People, plant and materials still need to be kept away from the lines.

Emergency procedures

If someone or something comes into contact with an overhead line, it is important that everyone involved knows what action to take to reduce the risk of anyone sustaining an electric shock or burn injuries. Key points are:

never touch the overhead line’s wires;
assume that the wires are live, even if they are not arcing or sparking, or if they
otherwise appear to be dead;
remember that, even if lines are dead, they may be switched back on either automatically after a few seconds or remotely after a few minutes or even hours if the line’s owner is not aware that their line has been damaged:
if you can, call the emergency services. Give them your location, tell them what has happened and that electricity wires are involved, and ask them to contact the line’s owner:
if you are in contact with, or close to, a damaged wire, move away as quickly as possible and stay away until the line’s owner advises that the situation has been made safe:
if you are in a vehicle that has touched a wire, either stay in the vehicle or, if you need to get out, jump out of it as far as you can. Do not touch the vehicle while standing on the ground. Do not return to the vehicle until it has been confirmed that it is safe to do so;

Avoiding danger from overhead power lines, be aware that if a live wire is touching the ground the area around it may be live. Keep a safe distance away from the wire or anything else it may be touching and keep others away.

Maximize the Potential of Your Business Presentation

Business presentations are a collateral reflection of who you are. A glimpse of your personality could be seen in the ways and the content of your presentation.

The way you carry yourself, the way you speak, deliver your sentences, tackle tricky questions with confidence and successfully convey your message, speak volumes about your personality.

Still, there are much more ways in which you can support your business presentation to reach its maximum potential.

HIGHLIGHT YOUR SUPERPOWER

A positive way to keep your audience attentive to you is to show them that you are worth their time and trust. Rather than speaking about your achievements and future goals, speak about your credibility because if even little points will exist with which the crowd will not feel connected to then the tables will instantly turn.

Talk about your goals within the first few minutes of the presentation

Choose your presentation design which corresponds with your goals, which should be introduced to your audience as early as possible. This will help your audience to correlate what you are expressing with the ‘why’ and ‘what’ you want to achieve.

Never underestimate the impact of a powerful image/quote

A business presentation is usually a collection of fertile ideas, knit together as one to illustrate a larger picture. So, the smart use of different images/quotes to introduce different ideas will supply more power to your presentation. Vocalizing the quotes or speaking few important words out loud will bring your presentation to life, especially if the presentation has numerous bar graphs, bullet points, and pie charts.

GIVE YOUR AUDIENCE THE POWER TO BRAINSTORM OVER YOUR QUESTIONS

One of the unbeatable ways to make your presentation more interactive is to begin it with a question which you, yourself will answer. Like you can start with “I asked myself what all can my team will be able to do and contribution for making this project a success?”. So, based on this question you can build up your presentation. Be alert to all the questions from your audience as they are icebergs of curiosity. The more you will suffice your audience, the stronger their trust will grow in you.

Be ready to tackle tough questions

Always be confident and logical at answering the questions from the audience. There will always be questions whose responses if given without solid facts and coherence, will put your image down in your crowd’s eyes. If you know your topic as well as you’re your audience, then always keep your business binary clean and do not ever shelve any question from the audience.

KEEP YOUR OWN QUESTIONS READY IF NOBODY ASKS YOU ANY

It could be a possibility that your audience is shy or somewhat hesitant to ask you questions about your presentations. Always remember, if you face this kind of a situation, then always compose a question to yourself because ‘zero curiosity’ turns into ‘zero interest’ overnight.

Take your crowd on a final journey

Always take your crowd on a final journey before you wrap up the presentation. Highlight all the important points and tell the crowd how they will be productive if given proper attention by the appropriate crowd.

Keeping the immense support in mind which we get from the PowerPoint presentations, one should also be able to support her/himself equally well during the closing moments of the presentation because humans invented the PowerPoint and not vice versa.

Writing For Professionals

Having a great resume is the first step to landing that ideal job. Resume writing can be the most stressful part of the job search. But it is also the most effective way to share your experience and qualifications. The purpose of your resume is to create enough interest that the employer will want to see you for a more in-depth face to face interview. Those resumes receiving the most attention are structured with the following components:

Value Proposition Statement

This section should state to the employer the immediate value you will bring to their organization. If you are a business development professional with successful experience working with companies in the medical industry you should have this listed in this section. An example of this statement would be “an experienced business development professional with established existing relationships in place with key regional medical equipment companies. These established relationships will allow me to gain immediate access to key decision makers early within the sales cycle”. The value proposition statement allows the employer to visualize you in this position and as an immediate contributor to their organization.

Keywords In Resume Writing

Effective resume writing should be done in a way that allows you to stand out from the crowd. One of the most effective ways to do this is to make sure you use the appropriate keyword (s) for the job posting. So we know that most companies are using parsing software in reviewing resumes. This software is designed to filter for keywords from the resumes they receive. This software will look through resumes for these keywords.

So simply put keywords are those words that easily describes the position you are applying for. In the example above the position is business development professional. So what words immediately come to mind with this position? Correct, business development. Therefore you will want the keywords to be the words business development. To tell your story you should use these keywords in a natural story telling manner.

Highlight Your Experience

Many professionals have a wealth of valuable relevant experience to share. The key is how much of this experience should you share on your resume? Resumes are parsed and if selected will be reviewed by the employer for about 20 seconds or less. In resume writing it is totally acceptable to construct a 2-3 page resume if you are applying for an executive level position. All other positions 1-2 pages are common. Remember most employers know that the average job seeker has three plus jobs in their career. The length of the resume is not as important as the use of keywords and highlighting your relevant experience and qualifications. The only experience you should highlight are those experiences that apply to the job. As mentioned above you should naturally tell your story using keyword and relevant job experience.

Having a great resume is easily accomplished and doesn’t require fancy words, design or layout. There are many free resume writing templates on the internet that can help you with layout etc. Because this document is so important in getting you closer to your new job we encourage you to devote the necessary time to get it right. Most importantly before you send your resume to a perspective employer you should have a trusted person review it and provide feedback. Be sure to use spellcheck and look for grammatical errors etc. Remember you only get one chance to make a great first impression.

Resume Writing Made Affordable

Many professionals choose to write their resumes and with tremendous results. But if you feel the need to use a professional service know that these companies and professionals fees range in price from $300-$1500 based on the required technical copy writing skills. In other words if you are applying for an IT or Medical position you would want a resume writer with that level of experience to write impact copy or content on your behalf.

You are now closer to securing that position that most fits your skills and qualifications. Wishing you the very best

We hope this article clarifies some of the confusion in the use of keywords and value proposition statements. Resumes are designed to gain the attention of the prospective employer. Take some time in listing your qualifications and skills. With this article you are now equipped to tell a great story about your qualifications and experiences.

Your Business Need A Sales Funnel

It may sound obvious but often a business will forget the fact that the only way to make money is to get customers to buy. And the best way to get customers to buy is to have am effective sales funnel.

A sales funnel is set of steps where you guide a prospect through a series of communications that results in them buying from you.

But what happens after that first sale is made? Existing customers are the people who are most likely to buy from you again.

How Does A Sales Funnel Work?

At the top of the funnel, you offer something for free in return for getting a prospect’s contact information. This could be a report, checklist, video or eBook. Then you begin marketing, following up with emails and other communications to attempt to make a sale.

Throughout your sales funnel process, you should have several offers that complement each other. For instance, before you buy a car, you take it for a free test drive. If you like the car and buy it, the salesman doesn’t just hand you the keys and then vanish. You’re offered extended auto warranties, enhancements like upholstery and wheel options.

After a couple of months the salesperson will contact you to see if you’re happy with your new car, and let you know about a discount or sale going on.In the future, you’ll be contacted with opportunities to trade in your vehicle and the sales process goes on and on.

How Many Levels In The Sales Funnel Process?

As you can see from the example above, there can be many different levels in a sales funnel. A one level funnel is where after a customer buys from you, you move onto the next prospect.

But this a critical error.

It costs 6 to 7 times more to get a new customer than keep an existing one. It makes sense to market to someone who has already purchased one of your products, rather than try to convince new people to buy your services. An existing customer already knows you and your business. If they have received excellent value from you once, they’ll be more prepared to spend money with you again, rather than somebody who has never heard of you.

There is no “ideal number” of sales funnel levels. Each business, product and service is different. Just make sure you are continuously providing your prospects and customers opportunities to improve their lives or solve their problems with future purchases from you.

Finding a Great Job

Many businesses have high turnover rates due to unhappy, unsatisfied, and/or unappreciated employees. There are several ways a company can create loyalty, happiness, and more positive attitudes towards employee’s jobs. One such approach is through increased company functions and gatherings that help develop office friendships throughout the company. Also, the creation of management teams and developing a teamwork mentality will help employees gain the feeling of ownership in their company. Instead of an us versus them attitude between departments, friendships throughout the company will also help build a complete team attitude. Many prominent companies create outlets for their employees to volunteer, fundraising, and help their community. The following suggestions will also increase employee pride, happiness, and ownership of their responsibilities at work.

• Family Atmosphere – This type of environment creates a climate of fairness, equality, respect, and makes it safe to express dissent. This atmosphere is welcoming and creates a friendly environment to introduce new ideas. Employees teams may encourage a challenging but supportive environment and strengthen loyalty and teamwork throughout the organization.

• Recognition Programs – Company programs that recognize hard work, commitment, effort, and contributions breed organizational success and loyalty. The recognition program should include monthly awards and gift cards or a free lunch. Recognition from a supervisor at least two ranks above an employee makes a meaningful, engaging difference in employee morale.

• Organizational Pride and Belonging – Promote activities that development and establish pride and loyalty which is the backbone of any businesses long-term success. Employee turnover is extremely expensive and productivity and product or service development suffers. An engaged employee is a person who is enthusiastic about their work. Improving employee engagement directly impacts measurable business outcomes. Employees who are committed to success, emotionally attached, and socially involved with a company demonstrate qualities that business managers thirst to have. Engaged employees are more productive at work, take less sick days and exhibit other favorable behavior, promote the business to others and show their happiness to customers.

• Mentor Programs – Thinking long-term for future company success. A mentor is an experienced and trusted adviser that assists in developing competent employees and future leaders. Mentoring program train and encourage seasoned employees to be mentors. A mentoring program can facilitate dynamic skill growth throughout an organization. Informal learning can be as important as formal learning programs.

• Volunteering Options – Look for opportunities for your company employees to get involved in the community. Allow your employees to volunteer their time or fundraising for a good cause. It is good public relations for companies to show their communities they care about their customers. These activities will create good-will among the local community and your employees. Create a team to decide what cause your company will offer financial support for a charity or cause.

Employee engagement can be improved by aligning the goals of individual with the goals of the business. Employee motivation should be associated with traditional rewards, such as pay and compensation, but also with emotional rewards such as personal growth, working for a common cause, being part of a high-performance team, and being recognized for achievements.

Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

Nonprofit, Civic and Church Leaders Can Help Us Heal

There is real human suffering happening in our country and around the world, but we all have to step up to help because here’s the reality, we’re all in this thing called life–together. No one is better than anyone else. And, as the adage goes, “There but for the grace of God go I.”

Is it just me, or are you tired of the relentless stream of neurosis, disrespect, screaming and shouting that is dividing us on almost any and every level? If there’s an idea or statement made, there seems like there’s going to be someone out there who will take on the issue and as quickly as you can snap your fingers, there’s debate, particularly on social media. Often, these “debates” devolve into online name-calling, trolling, and utter disrespect. I have seen several conversations shut down in nonprofit and church social media groups, which is ridiculous when you think about it, because if people can’t have substantive and productive debates and discussions in these areas, where can they discuss critical social issues?

Here’s my message: We’re better than this.

I believe that nonprofit, civic and religious leaders can play a part in elevating the civil discourse.

Social networking has been great because, in practical ways, it has broken down borders. Connecting with people around the world is easy. For many organizations and groups, social media has brought down marketing and advertising costs considerably, raised awareness and leveraged resources.

But, I think that as we’ve become more “connected,” there’s incredible division. Divisiveness has got to stop.

Church, civic and nonprofit leaders can help our communities heal.

Do you remember the Golden Rule?

The Golden Rule was simple, and I think leaders should remember it each morning as they head to work and ask that their teams adhere to its tenets.

The Golden Rule has a religious origin. It came from the words that Jesus said in the “Sermon on the Mount.” The principles became religious teachings incorporated into the Bible.

Matthew 7:12: “So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets.”

Those words are so simple–treat others as you would like to be treated.

I think our society is in a precarious place. We are not listening to each other. We are shouting and screaming past each other. We are ignoring each other.

And, here’s the bigger thing for me–many of us are expecting attention and the world to hear us, and we are not giving others the same respect.

This has got to stop.

I think nonprofit, civic and church leaders are in a unique position. Often, because of their position in communities, they are leaders.

Constitutes Ethical Company

I wanted to explore the meaning behind the word ‘ethical’ in this day and age, and how some companies manage to slip through the net using marketing tactics.

I have recently read articles praising companies who are considered the most ethical – there is a list of these illustrious and successful business ventures of 2013, 2014 etc. – and they are set up as the benchmark for the rest of us. I opened the list in anticipation of seeing estimable companies mentioned, but was horrified to see a number of corporations on the list who are known to create products that compromise health or are involved in deforestation or child labor – to name but a few crimes against humanity.

Even if a company is taking steps to become more ethical, surely they shouldn’t be allowed on such a list until they have some substantial history in ethical practice. These questions immediately came to mind – “who on earth compiles these lists and what is their agenda?” “Are they genuinely ignorant of the practices of these companies, or is profit the only criteria?” Or even worse – “Is ethical practice now being judged by the 80/20 rule?”

So, what is considered an ethical company in this day and age?

Employment

Is it all about how a company treats their employees? If the people that work for them are treated well, getting decent salaries and benefits – does that make the company ethical?

If their employees have protective clothing while they are spraying the planet with toxic chemicals – does that make the company ethical because it is looking after its own?

If employees are given the benefit of cheap food and clothing in the form of company discounts, is the company ethical if the food is the end product of compromised ingredients and tortured animals?

If job opportunities and helping the economy is stated as being a valid reason for companies to start business ventures that poison the air we breathe, the water we drink and the food we eat, I have to ask – who benefits?

Marketing

Or maybe being seen as ethical is all about a brilliant marketing campaign. A campaign which makes the general public feel all warm and fuzzy – full of cute animals, young children or a celebrity or two – or maybe all of the above if the company has unlimited finance to throw at it. We are presented with an emotional roller coaster ride which dulls the senses and convinces people of its sincerity and authenticity, because it’s just so darn pretty!

For example, the food and drink industries are money machines that can employ the most ingenious and brilliant of marketers who are capable of blindsiding the uninformed into believing every word they say. A lot of them churn out addictive products which lack nutrition and create severe health problems through the addition of ingredients which kill brain cells, and generally attack the organs of the body. However, that seems to be acceptable because their marketing campaigns bring people together in happy food and drink related ways, and their packaging is so bright and colorful and the wording so reassuring – natural, farm fresh – got to be true, yes?

It comes to mind that some of the most successful confidence tricksters and serial killers come in a very pleasing physical package. It is because they are good looking that they are able to get close to their victims, but beautiful on the outside doesn’t necessarily mean beautiful on the inside. I think this rule applies to companies and their marketing campaigns as well.

We are surrounded by marketing images which promote ‘beauty’! These images not only corrupt and destroy people’s self-confidence, but they also set the precedence that beauty is best. Therefore, in our subconscious we link beauty to all that is good, and we dismiss all that is not beautiful, according to the current standards set by the media and marketing industry.

I lived in the Algarve, Portugal for a couple of years and while I was there I knew people who had orange trees on their land. They were the sweetest oranges I’d ever tasted in my life, yet none of those oranges would have reached supermarket shelves. The reason why is that they were all ‘ugly’ fruit – they weren’t tampered with in order to make them visually pleasing. I was told by the owner of the orange grove that the ugly fruit were the sweetest, and that is something I think is worth remembering, because it opens our minds and we won’t so easily be seduced by beauty if we know there is a viable alternative.

Charitable Donations

If a cosmetics company donates money to eradicate skin cancer they have to be ethical, right? People will think that they are wonderful and more readily buy their products. However, what if that same company includes ingredients in its products which can cause cancer – aren’t they just creating a market for themselves? It bears thinking about!

If a food or drink company gives donations to schools in the form of IT or sports equipment etc., is it really an altruistic act? They often get returns in the form of advertising on the premises and massive hikes in sales as the word spreads about their good deeds. Not forgetting that they are creating a new generation of people who will be addicted to their products.

Charitable donations also need to be a win/win situation. The people needing help are no lesser beings than the people giving it, just because they don’t have financial wealth. They shouldn’t be exploited in the name of profit.

I think we need to remember that the companies that give lots of money to charity are usually companies that can easily afford it. It doesn’t hurt them at all, in fact it often benefits them – they don’t feel the pinch. There are many companies that give money open-heartedly and genuinely help everyone they touch, and there are those that give money in order to gain goodwill and a rise in sales. It is our job to find out which is which.

So what percentage between donations and damage constitutes ethical by today’s standards? Is it 25%/75% or does it need to be 50%/50%? Who makes these decisions and what is their agenda? It doesn’t seem to be the health and well being of the planet, that’s for sure.

Conclusion

I suggest that before we decide that a company is ethical we look deeply into the face of that company, look into its eyes and see its soul. Remember that a beautiful face is no indicator of a beautiful soul – the eyes are the windows of the soul and by looking deeply into them you will be able to discern whether it’s transparent or deceptive.

My father was a magician, a member of the Inner Magic Circle, and when I was growing up I used to watch him practice. He told me to always watch the hand that seemed to be doing nothing – and that has taught me a valuable life lesson. So when a company or institution of any sort puts forth a spectacular display which draws my attention, I drag my eyes away from where the lights are shining and look into the shadows to see what they are hiding, what is it they don’t want me to see? If after careful scrutiny and research I find there is nothing being hidden, then I deem that company ethical and sit back and enjoy the show!

I am not for one minute telling anyone what to think, or what to do. What I humbly suggest is that everyone looks carefully at the decisions they make, and the companies they support by either using their services or buying their products. Then each of us will know that we aren’t being led by the nose into compromising our own set of values and what we personally believe in.

The bottom line is that if people, animals and the planet are being negatively impacted by a company’s products or services, that company is not ethical – no matter how much they give to charity, or how many heart-warming marketing campaigns they launch. They are shirking their responsibility towards all living things in the name of profit. That is the truth!

I would love to hear your comments and what the word ‘ethical’ means to you personally.

Sue is the Founder of Soulfully Connecting. The idea behind Soulfully Connecting is to demonstrate that there are other ways of living which can heal the earth, the animal kingdom and ourselves. She is passionate about people having freedom of choice, which is only possible when they know about all the options.